British denim brand Pepe Jeans features Georgia May Jagger for the first time as the face of their spring-summer 2016 campaign. Starring alongside Simon Nessman, Georgia May wears a casual mix of overalls, denim shirts, white jeans styled with a fringe bikini top, and plaid shirts. The global campaign created in collaboration with Spring Studios and shot by Dan Jackson. The campaign is titled “Get it On” and inspired by the Notting Hill Carnival.
London’s Notting Hill Carnival is one of the world’s largest street festivals and is led by members of the British West Indian community. The campaign calls back to Pepe Jeans’ first location, opened in 1973, at Notting Hill’s Portobello Road.